Buono | Gelato

Buono was developed to disrupt the static expectations of the frozen dessert market. Positioned as an expressive lifestyle brand for a high-energy, young-adult demographic, the project required an identity with a bold and unapologetic visual language. The challenge was to create a system that felt "digitally native" and culturally relevant while maintaining the authority of a premium product.

The visual architecture is anchored by a high-impact logotype designed for instant recognition in fast-paced social and urban environments. Moving away from muted "traditional" palettes, we established a high-contrast, vivid color logic derived from the intensity of the ingredients. The design was created to work on all fronts, from the cartons to the ads.

The resulting identity provides Buono with a visual presence that commands attention in a crowded market. By prioritizing expressive typography and a vibrant sensory narrative, the brand offers a cohesive ecosystem that justifies its premium standing and drives organic engagement among its consumer base.