Buono

Buono crafts artisanal gelato using traditional Italian methods. They needed a brand identity that felt as authentic and high-quality as their product. Our challenge was to convey "premium" and "Italian" without resorting to clichés.

We built a complete visual identity and packaging system rooted in effortless Italian sophistication. The identity centers on a warm, inviting logotype, while the packaging uses a rich, ingredient-inspired color palette to differentiate flavors. The result is a cohesive, shelf-stopping brand that feels both timeless and delicious, promising a genuinely buono experience in every spoonful.