MARU | Beachwear

Maru is a premium, modern swimwear brand designed for stylish, sunny escapes. They needed a complete brand identity that could capture the feeling of a high-quality, effortless coastal lifestyle, speaking to men and women who value versatile, modern design.

Our challenge was to create a visual identity that felt both sophisticated and relaxed, premium without being cold, and "beachy" without being cliché. We developed a full identity rooted in "modern coastal elegance." This was brought to life through a chic, custom serif logotype and the evocative tagline, "meet me at the ocean". We established a refined color palette of deep ocean navy, sun-kissed orange, and crisp white, using a seashell emblem as a simple, elegant brand mark. This system was then applied to key deliverables, including premium thank you cards and packaging.

The result is a cohesive, aspirational brand identity that positions Maru as a sophisticated label for the modern traveler, perfectly balancing premium quality with the joyful spirit of the sea.